Teachers are constantly looking for new ways to help the message of discrimination come across to their students, and show them that in sports and society everyone is an equal, no matter their race, religious beliefs, gender, or even sexuality.

The Kick It Out campaign has developed a few different strategies to teaching young people about equality by bringing the sport of football to the classroom.

One of the main ways Kick It Out helps get their message out to schools is by providing teachers will the ability to purchase Kick It Out Magazine. The magazine offers stories from profession football players such as Chelsea’s Florent Malouda and Arsenal’s Bacary Sagna.  Every year they produce a different package, including new interviews, stories, and new ways for teachers to incorporate equality into their teachings.

Another way the campaign reaches out to students is by holding competitions. This year’s competition for students 14 and under is for them to design a mascot for Kick It Out. Last years winner received a trip to watch one of the professional football games.

Kick It Out is not only trying to reach out to students, but teachers as well. The campaign hosts a one-day seminar for teachers called ‘The Other Side of Silence’. This seminar helps teachers and schools develop strategies for helping students, and the school itself, value diversity and challenging racism and other forms of discrimination.

Kevin Coleman, Grass Roots Development Officer for Kick It Out, says that the change of equality in football will change with society, but the Kick It Out campaign is trying to give society a little help with moving it’s thoughts on equality along.

Kick It Out is a campaign that started in 1993 mainly targeting racism in the sport of football. Now, the campaign has reached out to other forms of discrimination including gender, faith, homophobia, and disabilities. One way the Kick It Out staff try to educate others on the equality standard for a sport is by involving local schools.